People keep asking me what I thought of the show and I realize I have no answer for them. After enough E3’s, they all just blend together. I didn’t see any of the keynotes yet – I’ll see them online or read about them. I didn’t wait in line to do demos of all the hot technologies – my time is too valuable for that. To be honest, I didn’t play a single game.
However, I did lurk and watch a lot. My goal at E3 is to take the temperature of the industry. What’s going on? What are companies doing or not doing? And then, I talk to people. It’s amazing how many studios are showing off smoke and mirrors at E3 and passing it off as gameplay. That’s unfortunate, but it is also what the consumer wants. They want to dream and salivate (mostly salivate). It’s also necessary as part of the business model that thrives on pre-release “buzz”.
|“Sometimes, the result is a final product that is still smoke and mirrors.”|
Anyway, it is also a good time for me, after observing what they are showing, to quietly and discreetly ask them what they really need going forward. And often, assistance with AI is high on the list. After all, placeholder AI for a demo is more smokey and mirrory than anything else. Unfortunately, unlike gameplay and building more levels, which can be planned out to some extent, most of the companies don’t really seem to know where they are going with AI. Sometimes, the result is a final product that is still smoke and mirrors.
And that’s where we can help.
On that note, it’s time to do all my follow-up communication. Hopefully in the next few weeks we can announce who we are going to be working with. There’s plenty of companies we are talking to. And we’re excited about every single one!